Publisher's Synopsis
There are over 2,000 nonprofit senior living communities in the United States, and every 10 to 20 years they need to renew themselves to stay competitive. When new retirement communities open nearby with larger apartments, multiple dining venues, state-of-the-art fitness centers, and modern theaters, the existing community loses its luster. It must reposition itself.
Senior living leaders will find in this book a guide to every step in the repositioning process, with examples and insights drawn from Mark Steele's extensive experience. The book underscores how repositioning is about much more than bricks and mortar. The process is an adventure of leadership formation and culture change as the community reinvents itself to enhance the lives of older adults.
