Publisher's Synopsis
When your company looks in the mirror, what do you see? The answer awaits in Reflections, the study of corporate self-actualization. For decades, privately held companies have relied on marketing, advertising, branding and public relations. Now, Reflections brings the final amalgamation, the actualization strategy that galvanizes company identities and inspires employees. This book is for the boss, for those who aspire to be boss. It's for Marketing Directors, Creative Directors, Upper Management personnel and all students of business administration - anyone who wants to achieve greater professional success. Business managers, who have been frustrated about how to invest in marketing without assurance their investment will garner more sales, will find the confusion ends here . . . with Reflections, by Rainer Rey.
