Publisher's Synopsis
What makes you act the way you do about money? This book will demonstrate that human behavior in financial decision making is vital for our survival, it affects the quality and sustainability of your personal relationships with your family and others. The answer to this question may surprise you and help you understand your financial conduct. Financial decision making is a complex process involving human behavioral psychology that changes across your lifespan. Have you ever thought about the difference between a need and a want? Have you ever considered why some people are rich and others poor? What forms our political attitudes and how are these affected by money? How are love and financial security linked? How do stress and money affect your intimate life? How do generosity, kindness, and love save lives? These philosophical questions are not easy to answer, but it is imperative that we try. The exercise will enlighten us. Too little attention has been paid, I am afraid, in schools and universities in the United States to the role of money both in society and in our personal lives, and the result is clear: Americans need access to the truth and practical facts about the economics of decision making. Understanding the way money influences your behavior and the way your behavior influences your financial well-being will change your world - forever! Your financial conduct affects not only your life, but the lives of those around you. I know you want to make the right decisions, and I also know you need guidance. This book is your first step along a pathway of thoughtful personal money management that I hope will ensure your long-term financial security and happiness.
