Publisher's Synopsis
This concise book will vastly improve your ability as a citizen to transform your country into a real democracy. Helpful to all citizens globally - whether active in protests and social movements, or those wishing to do their bit all by themselves. The book provides a technique-driven professional approach for both these types of citizens. It provides essential concepts and techniques, specific for this context. The methodology used is to pick up delightful stories from past protests and statements from those who have been there, done that. These concepts and techniques thus collated are then viewed from the lens of several learning disciplines viz. social psychology, complexity theory, change management, media & advertising and, only then, put across as actionable insights. Mainly a 'How-to' guide, it provides interesting examples of how movements all over have made use of such an approach and how enormous help is available to day to those who seek.The book also provides basis details of three important disciplines of innovation and good thinking - TRIZ (a discipline of innovation), Strategic thinking and Business Model Canvas. It illustrates a possible way to apply them to social movements. Hereafter, the reader can apply them in his own way. Finally, the book reviews the present Indian pro-democracy movement in light of the concepts set out, and makes recommendations.Overall, it focuses on ennobling democracy and good citizenship, with practical steps to achieve that. Tons of useful advice. A must read for citizens anywhere, it is as delightful as it is insightful.
