Publisher's Synopsis
We are in a time of unprecedented and accelerated change. While industry leaders have proactively chosen to become digital-first enterprises, many are struggling with how to navigate the virtual economy. Can they lead their organizations through rapid changes and trends such as the rise of remote workers and remote customers? The great news is that the technologies needed to future-proof your business already exist. They are reliable, tested, user-friendly, and affordable even for SMEs. The real challenge is the cultural change required to truly adapt to a digital-first mindset and a digital-first strategy. International leadership and talent management expert Dr. Denis Cauvier has teamed up with sales thought leader Shane Gibson to provide leaders with a well-rounded, proven, and practical approach to building a digital-first enterprise and business growth strategy. This book covers...- How to capitalize on the global virtual economy.- The Digital-First METRICS Model tool to measure and improve your digital performance.- How to attract, select, onboard, develop, lead, and engage remote and virtual teams.- The 13 big virtual sales trends and how to profit from them.- The Virtual Sales Professional Competency Map for selecting and developing high-performance sales professionals.- How to build a strong brand in a noisy virtual economy.-How to unlock the power of ecommerce platforms and marketplaces.- How to select the right HR, Sales, Remote Working and Cybersecurity technology tools.
