Publisher's Synopsis
Access to financial services is recognised across the world as a powerful contributor to economic growth and poverty alleviation in developing countries. This is a collection of case studies of innovation in Africas financial markets, presenting vivid testimony from across the continent of how profit-seeking organisations are experimenting with new products and models of distribution in their quest for new markets at the bottom of the financial pyramid. Written from the perspective of service providers, this book explores the factors that make financial sector innovation succeed in often very challenging circumstances. It shows that on the continent with the worst levels of financial access in the world, there is plenty to celebrate.
