Publisher's Synopsis
Business owners are always looking at ways to improve customer service delivery. In order to grow and achieve excellent customer satisfaction ratings it is imperative to measure the customer buying experience in an objective manner. Mystery Shopping exercises allow businesses' owners to get a quick, reliable and quality feedback from the customers perspective.
In this book, the author tells the tales of real-life Customer Service Stories, and learn how, through the eyes of someone else and setting up a Mystery Shopping programme, you could improve your employees' performances, deliver exceptional customer experiences and thrive in your business.
