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Ready, Blame, Fire!

Ready, Blame, Fire! Myths & Misses in Marketing

Paperback (01 Aug 1999)

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Publisher's Synopsis

Ira Blumenthal reveals how many companies have gone from distinction to extinction because they were unable to cope with change. "Change is inevitable; growth is optional," notes the author. As a consultant to world-class clients and as a university instructor, distinguished writer, public speaker and business visionary, Ira Blumenthal challenges conventional wisdom (the myths) and teaches his readers to learn from the past(the Misses) in the fast paced book for busy executives Ready, Blame, Fire!.

Book information

ISBN: 9781882180950
Publisher: Griffin Publishing
Imprint: Griffin Publishing (US)
Pub date:
Language: English
Number of pages: 176
Weight: 335g
Height: 230mm
Width: 155mm
Spine width: 14mm