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Readings in Buyer Behaviour

Readings in Buyer Behaviour

Paperback (04 Oct 1999)

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Publisher's Synopsis

A collection of readings which are structured in a way that reflects the most common elements of buyer behaviour teaching within the Asia Pacific region, with the questions associated with each article and chapter provided to encourage and stimulate academic debate.

About the Publisher

Prentice Hall

Book information

ISBN: 9780724801220
Publisher: Pearson Education
Imprint: Prentice Hall
Pub date:
DEWEY: 658.83420994
DEWEY edition: 21
Number of pages: 277
Weight: 566g
Height: 247mm
Width: 14mm