Reading Ads Socially

Robert Goldman

Hardback (01 Oct 1992)

$222.32

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New: Paperback (11 Nov 2011) ~~RRP $76.55~~ $67.40

Publisher's Synopsis

This systematic and authoritative book provides an unrivalled guide to understanding ad culture. It shows how the logic of commodities permeates the ways we think about ourselves, our relationships and our desires. Richly illustrated and written with great clarity, it will be essential reading for anyone interested in ad culture.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780415053990
Publisher:	Taylor & Francis
Imprint:	Routledge
Pub date:	01 Oct 1992
DEWEY:	659.10420973
DEWEY edition:	20
Language:	English
Number of pages:	247
Weight:	581g
Height:	234mm
Width:	156mm
Spine width:	20mm