Publisher's Synopsis
Everyone in business talks about "knowledge" - knowledge-driven companies, knowledge as competitive advantage, knowledge as a key factor of a company's worth. But knowledge is still a hazy concept for most front-line managers - which is why this book is so important. It helps readers accurately determine the knowledge that really matters, and it explains how to capture that knowledge and "use it strategically" - to serve customers better, forge smart alliances, size up new market opportunities, fill gaps in critical competencies, and more.;This book takes the esoteric field of "knowledge management" and makes it real and vital by linking it explicitly to strategy, supplying ground-level applications for this big-picture, strategic approach thereby helping managers get involved in cross-functional initiatives and form strategic partnerships with other companies. Unlike other books dealing with knowledge in a more generic way, this book looks at the specific "content and uses" of knowledge, giving it greater practical applications and a wider potential audience.
