Paperback (30 Sep 2002)
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Out of stock
This comprehensive guide provides a new approach to developing and testing advertising concepts that enables users to optimise their advertising budgets.
| ISBN: | 9781875680573 |
| Publisher: | BNI |
| Imprint: | BNI |
| Pub date: | 30 Sep 2002 |
| DEWEY: | 659.1 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 267 |
| Weight: | 530g |
| Height: | 236mm |
| Width: | 165mm |
| Spine width: | 18mm |
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