Publisher's Synopsis
RADIUS, the sequel to the best-selling business book Third Circle Theory (which since 2013 has sold over 300,000 copies worldwide) continues Pejman's mission to bring meaningful business education to the masses.
As more and more people accept the idea that small business ownership and Entrepreneurship may be the only path to finding monetary and personal success in a crowded and ever-evolving global economy, it only made sense for Pejman to create a powerful blueprint that would highlight all aspects of business mastery. Written from a universal lens, RADIUS helps readers understand the powerful 5 entrepreneurial pillars that every business in every industry worldwide must address. These 5 pillars of RADIUS are the checkpoints that every business has an opportunity to cross, but very few do. By understanding the mechanics behind each and every one of them, the reader is able to understand how far along their business is and how prepared they are to take the next step. This incredible new system breaks down the processes and most important concepts behind each pillar, such as "how to ensure you are pursuing the correct idea", "how to understand the pricing and revenue models of a business", "how to penetrate an audience through the REACH model", "how to recycle resources and customers to create multiple profitable verticals as fast as possible", and many more. All of these concepts are presented in a way that can be universally applied across the spectrum of any business, and at any given time in its life cycle. The entire RADIUS concept was created from 20+ years of successful business experience and hundreds of millions of dollars in revenue and profit. RADIUS will break down for you not only all these important business concepts but also give you an inside look into Pejman's very own companies and how he effectively used this very same system to scale his businesses across multiple unrelated industries, which today allows him to manage over a dozen companies without working on any logistical aspects of any of them. Experiencing the RADIUS model will help you tweak and change every aspect of your business that has been silently keeping you from achieving the greater vision that you once knew was possible. A special thank you to all of you who have helped support Third Circle Theory and the idea that the best way to re-balance wealth in the world isn't to redistribute it but rather to create more opportunities for people to create their own.
