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Radio Programming Tactics and Strategies

Radio Programming Tactics and Strategies

1st edition

Paperback (30 Sep 2002)

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Publisher's Synopsis

First published in 2002. This volume provides a practical handbook for the would-be and already installed radio Program Director. It seeks to convey the underlying fundamentals upon which all successful programming is based. Understanding how the listener relates to what he or she hears on the radio, and what it takes to shape and direct those perceptions, this book also lends itself to college-level broadcast courses and professional level curriculums.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780240805337
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
Edition: 1st edition
DEWEY: 791.440236
DEWEY edition: 22
Language: English
Number of pages: 80
Weight: 158g
Height: 280mm
Width: 210mm
Spine width: 3mm