Publisher's Synopsis
A background primer to the world of radio formats. How programming developed from a 'free for all', with every aspect of content peppering stations schedules, to the highly sophisticated forum radio heard today.The book tells how speech and music radio developed "by public demand" into sharply defined streams, following music genres, and was determined by the perceived tastes of the demographics that station operators wanted to reach. Author Paul Rusling has been a radio aficionado for over fifty years and has advised on systems at a variety of radio stations in Europe and the USA>
