Publisher's Synopsis
Aimed at the DTP user or the designer working conventionally, this guide to layouts provides the designer with grids, hanglines, margins, borders, rule measurements and type spaces. The book features over 40 projects tailored to cover the design of all types of printed matter, including newsletters, brochures, stationary and advertisements. It also includes professional application spreads, showing dynamic layouts by top designers.;The topics covered include: creating mastheads; squaring-up pictures; using one or two colours; making spot colours work; exploring white space; cut-out photographs; folding for effect; buying-in agency pictures; briefing printers; choosing paper; and commissioning illustrations.
