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Quantitative Methods in Marketing

Quantitative Methods in Marketing

2nd Edition

Paperback (29 Apr 1999)

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    Publisher's Synopsis

    Marketing is second only to the physical sciences in its use of quantitative techniques. Quantitative Methods in Marketing provides a survey of the latest techniques used by marketers and market research organisations.

    Book information

    ISBN: 9781861524171
    Publisher: Cengage Learning
    Imprint: Cengage Learning
    Pub date:
    Edition: 2nd Edition
    DEWEY: 658.80015118
    DEWEY edition: 21
    Number of pages: 300
    Weight: 780g
    Height: 246mm
    Width: 189mm
    Spine width: 20mm

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