Hardback (14 May 1998)
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This text brings together the key quantitative concepts and techniques which are central for the contemporary management of the marketing function. It also examines techniques drawn from other management disciplines, such as financial management.
| ISBN: | 9780471963394 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 14 May 1998 |
| DEWEY: | 658.800151 |
| DEWEY edition: | 21 |
| Number of pages: | 331 |
| Weight: | 630g |
| Height: | 236mm |
| Width: | 157mm |
| Spine width: | 10mm |
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