Publisher's Synopsis
Quality is more than the intrinsic characteristics of a product, quality is akin to a philosophy, where tools and measurements are used to achieve excellence in work. Understanding its characteristics, challenges and implications at the start of an enterprise is a key factor in the management and development of the business. In this book, dear reader, you will find an overview of small businesses in Brazil, case studies of the use of quality tools and philosophies and the challenges faced by entrepreneurs in transforming their businesses.
