Publisher's Synopsis
Experience is the new metric of quality
How can you attract your customers? How can you delight your customers? How can you wow your customers every single time? Companies that have managed to figure this out are extremely successful in the market. Their success can be attributed to a defining X factor. The X factor is the customer experience factor that makes companies successful and customers loyal. Could you ensure the right quality of experience at every aspect of your product?Quality engineering in the digital era requires an important perspective shift -from the traditional paradigm centered on product features and functionality to the new hyperattention on providing the right customer experience at every step of the process. Remember you are no longer selling products but you are selling experiences and your quality strategy needs to be aligned with the new realities. A must read for all digital quality engineers
