1st Aufl 2022nd edition
Paperback (18 Aug 2022) | German
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Die Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Methoden der qualitativen Markt- und Konsumforschung. Zur Veranschaulichung werden zahlreiche Praxisbeispiele gegeben und typische Fehler bei der Konzeption typischer Studien identifiziert und Lösungsmöglichkeiten angeboten.
| ISBN: | 9783531194295 |
| Publisher: | Springer Fachmedien Wiesbaden |
| Imprint: | Springer VS |
| Pub date: | 18 Aug 2022 |
| Edition: | 1st Aufl 2022nd edition |
| Language: | German |
| Number of pages: | 235 |
| Weight: | 344g |
| Height: | 238mm |
| Width: | 167mm |
| Spine width: | 14mm |
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