8th Edition
Paperback (16 Apr 1998)
Not available for sale
Out of stock
This book is designed to meet the needs of the modern manager as a practical guide and to satisfy the requirements of students of purchasing management, whether functional, specialist or general
| ISBN: | 9780273623816 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 16 Apr 1998 |
| Edition: | 8th Edition |
| DEWEY: | 658.72 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 406 |
| Weight: | 820g |
| Height: | 246mm |
| Width: | 188mm |
| Spine width: | 22mm |
Bundle: MKTG, 13th + MindTap, 1...
Paperback
Published 18 Jun 2020
$2.35off
The End of Marketing
Paperback
Published 03 Oct 2021
Save $2.35
Building a StoryBrand 2.0
Hardback
Published 07 Jan 2025
$14.60off
Consumer Behaviour
Paperback
Published 01 Dec 2021
Save $14.60
$5.14off
Effective Brand Building
Paperback
Published 03 Jan 2025
Save $5.14
$3.85off
Responsible Marketing
Paperback
Published 03 Dec 2024
Save $3.85
$3.78off
Fashion Marketing and Communica...
Paperback
Published 11 Dec 2024
Save $3.78
Badvertising
Paperback
Published 20 Sep 2024