Publisher's Synopsis
Susan Frew is ready to reveal the inside secrets on how she grew a small company by over 500 percent and how you can too. Pufferfish Effect, discusses how you can be a pufferfish in your community and turn your business into a roaring success. The pufferfish is a fish that naturally makes itself appear bigger than it actually is, thus giving it a bigger presence in the ocean. Susan Frew wants to help you apply that same concept to your business through a laser-focused strategy for everything from your business plan to your marketing. By making your presence bigger, stronger, and more well-known, you'll not only claim a bigger stake in the market and turn your business into a success, but even overcome some of the massive obstacles facing the home services industry.Pufferfish Effect is a how-to-guild on modern marketing, customer service excellence; and the methods companies must follow to appear huge. Discover real strategies and real stories on how to grow your small business, even with a small budget.
