Publisher's Synopsis
Excerpt from Publicity and Progress: Twentieth Century Methods in Religious, Educational and Social Activities
Such a book as this cannot be exhaustive. It is meant to be suggestive. Publicity and advertising must be planned with local condi tions in view. Because many of the institutions here treated are not liberally supplied with promotion funds, the effort has been made to show how good may be done for society by, using present opportunities more skilfully, where limitations prevent the expenditure of much money. The advantages of paid adver tising have been pointed out in the proper places.
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