2Revised Edition
Hardback (31 Jan 1994)
Not available for sale
Out of stock
Written by two of the world's leading experts in the field this book shows how a well thought out marketing strategy can help public and non-profit organizations survive and succeed in an age of funding cutbacks and increasingly fierce competition. The new edition has been revised and reorganized to reflect recent problems and concerns.
| ISBN: | 9780894261343 |
| Publisher: | Scientific Press |
| Imprint: | Scientific Press |
| Pub date: | 31 Jan 1994 |
| Edition: | 2Revised Edition |
| DEWEY: | 658.8 |
| Language: | English |
| Number of pages: | 526 |
| Weight: | -1g |
| Height: | 241mm |
| Width: | 190mm |
| Spine width: | 31mm |
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