Publisher's Synopsis
This book posits that contemporary advanced societies are witnessing an increase in contestation and dissensus that complicates the public relations industry's long-standing imperative to work for consensus and harmony between their clients and those clients' stakeholders. Contributors demonstrate the ways in which public relations - both in scholarship and in practice - needs to better account for this increasing fractiousness and move past increasingly antiquated notions concerning the role of public relations as a potentially constructive force.
