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Public Relations in China : Building and Defending your Brand in the PRC

Public Relations in China : Building and Defending your Brand in the PRC - Palgrave Pocket Consultants

1st ed. 2015

Paperback (17 Sep 2015)

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Publisher's Synopsis

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

About the Publisher

Palgrave Macmillan

From award-winning research which changes the world to textbooks and study guides which educate and inspire, we publish across the humanities, social sciences and business for academics, students, professionals and librarians worldwide.With offices in London and New York, and sales teams across 50 countries, we have a global reach and as part of Macmillan Science and Education, are proud to uphold an unbroken tradition of over 170 years of academic publishing.

Book information

ISBN: 9781137483799
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 1st ed. 2015
DEWEY: 659.20951
DEWEY edition: 23
Language: English
Number of pages: 226
Weight: 264g
Height: 243mm
Width: 198mm
Spine width: 16mm