Publisher's Synopsis
Every successful business utilizes good public relations with the media to maintain a positive public opinion.Designed as a core textbook for introductory public relations courses, Public Relations Principles: Strategies for Professional Success provides students with a solid foundation in public relations in a variety of contexts.With possible uses in various industries such as health care, education, human resources, and marketing, the public relations practices covered in Public Relations Principles: Strategies for Professional Success are designed to address the needs of today's students and encourage them to conduct a personal inventory on their public relations skills.Available in print and eBook versions, Public Relations Principles: Strategies for Professional Success: Covers all relevant concepts and theories in the field while engaging today's students by developing communication skills through application. Enhances critical thinking skills and improves student's communication choices and strategies given in the public relations context Discusses the greatest challenges students will face in the modern world of public relations while also providing communication strategies to overcome each challenge.
