Publisher's Synopsis
"The Public Relations Handbook" is a major work on PR and its applications to the problems not only of business but of many other types of organization.;Public relations is today recognized as a vital tool for management, but the full extent of PR activity and the way in which the wide range of techniques vary in their application is often misunderstood - in consequence opportunities are missed. "The Public Relations Handbook" aims to help avoid this.;Divided into 11, the book covers PR in general before moving onto key areas including: media relations; financial and corporate relations; employee communications; political and community relations and sponsorship and events. The contribution PR can make to a variety of different sectors, including financial services, public services and trade associations, is also considered.
