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Public Relations Case Studies from Around the World

Public Relations Case Studies from Around the World

New edition

Hardback (17 Nov 2014)

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Publisher's Synopsis

The case studies in this book, many of which have won national or international awards, represent an impressive scope of public relations practice - from public diplomacy to corporate social responsibility to community relations to tourism to fundraising. They include "best practices" of multinational corporations, non-governmental organizations and governmental agencies around the world.

Book information

ISBN: 9781433123474
Publisher: Peter Lang Inc., International Academic Publishers
Imprint: Peter Lang
Pub date:
Edition: New edition
DEWEY: 659.2
DEWEY edition: 23
Language: English
Weight: 674g
Height: 232mm
Width: 155mm
Spine width: 27mm