Paperback (29 Sep 1997)
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This work applies major psychological concepts and research findings to tourism and tourist behaviour. Divided into two sections, a section on the micro approach concentrates on individual tourists, whilst a macro section looks at the societal and organizational contexts of tourism. In each chapter specific psychological theories are introduced and their relevance and application are discussed with particular emphasis on marketing and management issues.
| ISBN: | 9780750634595 |
| Publisher: | Butterworth-Heinemann Ltd |
| Imprint: | Butterworth-Heinemann Ltd |
| Pub date: | 29 Sep 1997 |
| Language: | English |
| Number of pages: | 212 |
| Weight: | -1g |
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