Hardback (02 Aug 2013)
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In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
NOVA publishes a wide array of books and journals from authors around the globe.
| ISBN: | 9781626185722 |
| Publisher: | Nova Science Publishers Inc |
| Imprint: | Nova Science Publishers |
| Pub date: | 02 Aug 2013 |
| DEWEY: | 155.92 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 121 |
| Weight: | 362g |
| Height: | 237mm |
| Width: | 157mm |
| Spine width: | 13mm |
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