Publisher's Synopsis
In 'Prove It', StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises - even the ones you don't realize you're making. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show - not tell! - the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values.
