8th Edition
Hardback (30 Apr 1994)
Not available for sale
Out of stock
Engel, Warshaw, and Kinnear represents sophisticated coverage of the development of a promotional program for a business or non-profit enterprise from a managerial perspective. The structure is based on providing the students with a thorough understanding of consumer decision processes and communication theory. "PROMOTIONAL STRATEGY" concludes with a thorough discussion of the economic and social dimensions of promotion.
| ISBN: | 9780256122404 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 30 Apr 1994 |
| Edition: | 8th Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 624 |
| Weight: | 1159g |
| Height: | 241mm |
| Width: | 190mm |
| Spine width: | 31mm |
$4.88off
Using Behavioral Science in Mar...
Paperback
Published 03 Aug 2022
Save $4.88
$1.40off
Reinventing Retail
Paperback
Published 05 Jun 2019
Save $1.40
$27.76off
Innovative Internal Communication
Hardback
Published 03 Aug 2024
Save $27.76
$11.66off
A History of Advertising
Paperback
Published 25 Jul 2024
Save $11.66
$28.33off
Strategic Reputation Management
Hardback
Published 01 Nov 2024
Save $28.33
$5.44off
Strategic Reputation Management
Paperback
Published 03 Nov 2024
Save $5.44
$22.50off
Responsible Marketing
Hardback
Published 03 Dec 2024
Save $22.50
$22.60off
Marketing for Social Change
Hardback
Published 03 Oct 2024
Save $22.60
Handbook of Qualitative Researc...
Hardback
Published 27 Sep 2024