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Promotional Strategy

Promotional Strategy Managing the Marketing Communications Process - The Irwin Series in Marketing

7th Edition

Book (31 Jan 1991)

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Book information

ISBN: 9780256082043
Publisher: Irwin
Imprint: Irwin
Pub date:
Edition: 7th Edition
DEWEY: 658.82
DEWEY edition: 20
Language: English
Number of pages: 753
Weight: -1g