8th Edition
Hardback (01 May 1994)
Not available for sale
Out of stock
The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.
| ISBN: | 9780071141741 |
| Publisher: | Irwin |
| Imprint: | Irwin |
| Pub date: | 01 May 1994 |
| Edition: | 8th Edition |
| DEWEY: | 658.82 |
| DEWEY edition: | 21 |
| Number of pages: | 624 |
| Weight: | 1140g |
| Height: | 230mm |
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