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Profit Maximization Through Customer Relationship Marketing

Profit Maximization Through Customer Relationship Marketing Measurement, Prediction and Implementation

Hardback (31 Jan 2009)

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Paperback (22 Feb 2008) RRP $79.10 $68.56

Publisher's Synopsis

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780789038029
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.812
DEWEY edition: 22
Language: English
Number of pages: 135
Weight: 416g
Height: 223mm
Width: 153mm
Spine width: 19mm