Publisher's Synopsis
Jeff and Carolle Dachowski present 60 ideas for shaping up a lagging photography business. This guide will help photographers excel in their businesses so they can be free to focus on artistry. In part 1, Pricing and Operations, readers will learn great ideas for pricing, proofing images, retouching, dealing with taxes and more. Part 2, Client Perspective, focuses on optimising the client experience. Part 3, Marketing and Promotions, provides marketing tactics that are best suited to today's climate. Includes sample materials and inspiring images.
