Publisher's Synopsis
What is the best way to structure a proposal? What style should it be written in? How can you demonstrate your capabilities to a potential client in writing? How do you distinguish your company from the competition? - - These are some of the questions Jane Fraser addresses in this lively and practical guide. Based on the proposal-writing courses she runs for Oxford University, her book will help you to organize your ideas to maximum effect. She also suggests some standard formats for proposals and sales letters. Using real-life examples Dr Fraser provides simple rules for clear, reader-friendly writing and reveals the secrets of persuasive prose. Advice on layout, illustration, printing and binding is also here. Finally, she explains how to develop your proposal into a powerful presentation designed to win you new business. - - The strength of a proposal can gain business or lose it. The stakes can often be high and the pressure intense to get it right. For sales and marketing people, managers, consultants, engineers and technical specialists of every kind, Professional Proposal Writing will be an invaluable aid to anyone who's struggled with proposals in the past or is faced with constructing them in the future.
