Publisher's Synopsis
Over the past few years, the process of transforming an idea into a print (or electronic) publication has changed dramatically. This expert guide will help you truly understand the whole picture, so you can get the exact results you want to achieve! Walk step-by-step through the entire workflow of printing and publishing, explaining both fundamental theory and state-of-the-art technology. Understand how digital prepress techniques integrate (or fail to integrate) with the outputs of today's desktop publishing systems. Unravel the mysteries and magic of color management; learn all you need to know about imaging; and understand the changing role of typography in today's print and electronic materials. Finally, check out today's new media and electronic publishing options, including the Web.
