Publisher's Synopsis
Created for introductory undergraduate courses in Graphic Design, Printing, and Print Technology.
Completely revised to address the major role computers now play in the field, this comprehensive, up-to-date text is a one-stop resource for anyone wanting to learn about the production technology and methods for graphic design-for print, small screen, and the World Wide Web. From typesetting and the preparation of illustrations to prepress, printing, and finishing, it covers each stage in detail, and includes inspirational profiles of practicing designers, plus 'hot tips and cool tricks' to help students find shortcuts to solutions.
