Paperback (31 Dec 2002)
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Successful innovation of products and services is a vital element in competitive advantage. The first part of this paper identifies and examines six key themes, or principles, in this activity which have been shown to aid success and bring real competitive advantage. In the second part a specific technique for design and development - Quality Function Deployment (QFD) - is described in the form of a step by step guide.
| ISBN: | 9781900432429 |
| Publisher: | Earlybrave Publications Ltd |
| Imprint: | Earlybrave Publications Ltd |
| Pub date: | 31 Dec 2002 |
| DEWEY: | 658.575 |
| Number of pages: | 51 |
| Weight: | -1g |
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