Hardback (10 Sep 1994)
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Out of stock
Shows high-tech companies how to formulate product strategies, covering factors such as timing, technological change, globalization, product differentiation, pricing, and marketing. Some 250 examples from companies such as Hewlett-Packard and IBM illustrate types of strategies, such as product-line, expansion, and cannibalization strategy. Includes
| ISBN: | 9780786301461 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw-Hill |
| Pub date: | 10 Sep 1994 |
| DEWEY: | 658.4012 |
| DEWEY edition: | 20 |
| Number of pages: | 284 |
| Weight: | 577g |
| Height: | 236mm |
| Width: | 158mm |
| Spine width: | 26mm |
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