Paperback (01 Dec 1992)
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Based on the second in a series of symposia on Product Testing with Consumers for Research Guidance, this volume focuses on how to investigate special interest groups. The first section is concerned with design, analysis, and segmentation. The second section discusses considerations for testing with different special consumer groups. No index. Memb
| ISBN: | 9780803114791 |
| Publisher: | American Society for Testing & Materials (ASTM) |
| Imprint: | American Society for Testing & Materials (ASTM) |
| Pub date: | 01 Dec 1992 |
| Language: | English |
| Number of pages: | 100 |
| Weight: | 136g |
| Height: | 228mm |
| Width: | 152mm |
| Spine width: | 12mm |
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