Publisher's Synopsis
Excerpt from Problems in Export Sales Management
Export sales management should occupy the same place in the equipment of the export executive that domes tic sales management does in the equipment Of the domes tic sales manager. Exporting is essentially selling outside the boundaries of the United States. It bears the same relation to importing that selling does to purchasing. There should be as clear-cut a division in the treatment of importation and exportation as is common between sales management and purchasing. In its approach to the general subject Of export management, the present volume has no precedent to serve as a guide. My earlier conviction that the export manager to be successful must approach his business problems as any other business executive has been strengthened by contact with many leading export executives, while collecting material.
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