Problem Solved How to Recognize the Nineteen Recurring Problems Faced in Design, Branding and Communication and How to Solve Them

Michael Johnson

2nd Edition

Hardback (03 Sep 2012)

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Publisher's Synopsis

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

About the Publisher

Phaidon Press Limited

Phaidon is the world's premier publisher of books on the visual arts. We believe passionately in the creative act and aim to make it exciting and understandable by all and to celebrate its greatness in everything we produce. We have published books with some of the most creative artists, architects, designers, photographers and chefs of the 20th and 21st centuries. We work collaboratively with the creative arts world's most inspiring names to achieve the most faithful representation of, and the truest insight into, the way those artists and visionaries interact with the world around them - whatever medium they work in.

Book information

ISBN:	9780714864730
Publisher:	Phaidon Press Ltd
Imprint:	Phaidon Press Limited
Pub date:	03 Sep 2012
Edition:	2nd Edition
DEWEY:	741.6
DEWEY edition:	23
Language:	English
Number of pages:	319
Weight:	1274g
Height:	251mm
Width:	213mm
Spine width:	31mm