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Proactive Competitive Intelligence

Proactive Competitive Intelligence

Hardback

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Publisher's Synopsis

Explores how reactive competitive intelligence is quickly evolving into a proactive process, allowing companies to anticipate the changes that may impact them. This book builds on prior works, and workshops and seminars. It includes forms, practical hints, citations to key resources, a glossary and key references.

Book information

ISBN: 9780324377156
Publisher: South Western College Publishing
Imprint: South Western College Publishing
DEWEY: 658.472
Language: English
Number of pages: 240
Weight: 788g