2nd Edition
Paperback (22 Apr 2004)
Not available for sale
Out of stock
For undergraduate courses in Service Marketing and Management.
This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.
| ISBN: | 9780130950123 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 22 Apr 2004 |
| Edition: | 2nd Edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 22 |
| Number of pages: | 436 |
| Weight: | 786g |
| Height: | 254mm |
| Width: | 201mm |
| Spine width: | 16mm |
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