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Principles of Product Management

Principles of Product Management

Hardback (20 Sep 2022)

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Publisher's Synopsis

The organizational functions within a company which are concerned with the development of a new product are studied under product management. Some of its important aspects are forecasting, pricing, product launch, marketing and product life cycle. They are used together to collect information for the companies and their extended enterprises. The key objective of product management strategies is to increase the market share and sales revenue of the company. These are broadly categorized into strategic product management, product marketing and technical product management. Product management also plays an important role in bridging gaps within the company between different teams having different areas of expertise. It is also crucial for making decisions related to product elimination. The various sub-fields of product management along with the technological progress that have future implications are glanced at in this book. The topics included herein on product management are of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

Book information

ISBN: 9781639894406
Publisher: States Academic Press
Imprint: States Academic Press
Pub date:
Language: English
Number of pages: 246
Weight: 807g
Height: 276mm
Width: 203mm
Spine width: 16mm