Using Behavioral Science in Mar...
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Principles of Marketing:European Edition With Marketing Plan, The:A Handbook (Includes Marketing PlanPro CD ROM)
Paperback (08 Jul 2004)
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Book information
| ISBN: | 9780582821118 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 08 Jul 2004 |
| Language: | English |
| Weight: | 2310g |
| Height: | 275mm |
| Width: | 211mm |
| Spine width: | 40mm |
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